Become a Dealer
Partner With Precision Targets and Grow Your Product Offering
Join the Precision Targets dealer network and expand your product selection with durable, distinctive AR500 steel targets manufactured in Montoursville, Pennsylvania.
We welcome qualified brick-and-mortar retailers, shooting ranges, training facilities, outdoor businesses, and independent ecommerce sellers throughout the United States.
Applications are typically reviewed within 48 hours.
Built for Your Business
Whether you sell from a physical storefront or through your own ecommerce website, Precision Targets can help you build an assortment suited to your customers.
Brick-and-Mortar Retailers
Give customers American-made products they can see, handle, and take home for their next range day.
- Dealer and wholesale pricing
- Access to our broad product catalog
- Recommended opening assortments
- Volume-purchasing opportunities
- Access to select packages and new products
- Approved product photography and descriptions
- Direct support from our Pennsylvania team
Ecommerce Sellers
Add distinctive American-made shooting products to your online catalog without developing product content from scratch.
- Dealer and wholesale pricing
- Authorized product photography and descriptions
- Recommended ecommerce product assortments
- Product and ordering support
- Dropship fulfillment for qualifying partners, when available
Why Carry Precision Targets?
American-Made Products
Our targets are manufactured in Montoursville, Pennsylvania using American-made AR500 steel.
A Product Line That Stands Out
From essential gongs, silhouettes, stands, and complete systems to reactive and specialty targets, our products give customers more reasons to stop, look, and buy.
Products for Different Shooters
Precision Targets serves recreational shooters, hunters, competitive shooters, firearms instructors, range owners, and customers building their own home ranges.
Direct Manufacturer Support
Work directly with a team that understands the products because we manufacture them ourselves.
Future Dealer-Locator Exposure
Qualifying brick-and-mortar partners may be eligible for inclusion in the upcoming Precision Targets Find a Dealer directory, helping customers discover participating retailers in their area.
Dealer and Wholesale Pricing
Approved partners qualify for dealer or wholesale pricing based on their business, anticipated order volume, product selection, and fulfillment requirements.
Pricing tiers are not published publicly. Complete pricing and program terms are provided after an applicant's business information has been reviewed and approved.
Opening-order and reorder requirements vary by dealer and will be discussed during the approval process.
All approved dealers must follow the Precision Targets Minimum Advertised Price (MAP) Policy. MAP requirements are provided during onboarding and apply across all approved sales channels.
Authorized Sales Channels
Approved dealers may sell Precision Targets products through their authorized physical retail locations and their own business websites.
Selling Precision Targets products through third-party marketplaces—including Amazon, eBay, Walmart Marketplace, and similar platforms—is not permitted without prior written approval. Exceptions may be considered under special circumstances at the sole discretion of Precision Targets.
How to Become a Dealer
- Submit your application. Tell us about your business, customers, sales channels, and the products you are interested in carrying.
- Provide your business documentation. Applicants must provide a valid business license, resale certificate, and Employer Identification Number (EIN) for verification.
- Receive a response. Our team typically reviews completed applications and responds within 48 hours.
- Review your program terms. If approved, we will discuss pricing, order requirements, MAP policy, product selection, fulfillment options, and authorized sales channels.
- Select your products. Choose products from our catalog or work with us to build an assortment suited to your business.
- Start selling. Place your first order and receive access to authorized product photography and descriptions.
Who Should Apply?
The Precision Targets Dealer Program is currently available to qualifying businesses located in the United States, including:
- Gun shops
- Shooting ranges and range pro shops
- Sporting-goods and outdoor retailers
- Firearms instructors and training facilities
- Independent ecommerce businesses
- Distributors and other qualified resellers
Applicants must operate an established physical or online storefront and be able to professionally represent the Precision Targets brand.
Frequently Asked Questions
Are dealer prices published online?
No. Approved applicants receive dealer or wholesale pricing after their business has been verified.
Is there a minimum opening order?
Opening-order and reorder requirements vary based on the dealer, product selection, anticipated volume, and fulfillment needs. Applicable requirements will be discussed during approval.
Do you offer dropshipping?
Dropship fulfillment may be available to qualifying ecommerce partners. Availability, eligible products, fees, shipping procedures, and other terms will be discussed during approval.
Can I sell on third-party marketplaces?
Not without prior written approval. Dealers may sell through their authorized retail locations and their own business websites. Third-party marketplace exceptions may be considered under special circumstances.
Do dealers have to follow MAP pricing?
Yes. All dealers must comply with the Precision Targets Minimum Advertised Price Policy provided during onboarding.
Can I use Precision Targets product images?
Yes. Approved dealers receive permission to use authorized Precision Targets product photography and descriptions through approved sales channels.
What documents do I need?
Applicants must provide a valid business license, resale certificate, and EIN.
How long does approval take?
Our team typically responds to completed applications within 48 hours.
Is the program available outside the United States?
Not currently. The program is presently limited to qualifying U.S. businesses.
Will my store appear on the Precision Targets website?
Precision Targets is developing a Find a Dealer directory. Once launched, qualifying brick-and-mortar dealers may be eligible for a listing. Inclusion requirements and availability will be provided separately.
Ready to Carry Precision Targets?
Offer your customers American-made steel targets designed for durability, performance, and a better day at the range.
Complete the dealer application below. Our team will typically contact you within 48 hours to discuss your business, pricing, product selection, and next steps.
Submitting an application does not guarantee acceptance into the Precision Targets Dealer Program.